Local Studies: I would recommend that Manly Library take greater advantage of Flickr to present its local studies section to the public. Manly Library could look at how the State Library of NSW or the National Library of Australia present their historical photographs through Flickr and thus proceed. I would also suggest that Manly Library creates a separate but linked Facebook page for its local studies section. Manly Library already has an excellent local studies blog and this could be linked to the prospective Facebook page and Instagram page. Manly Library could also make use of YouTube to create a channel of historical local film, although this might be subjected to copyright constraints. Of course, all of these Web 2.0 applications need to be linked back to the Manly Library webpage.
Adult Fiction: As with "Local Studies", I suggest that Manly Library makes use of its already excellent adult fiction blog and link it to an "Adult Fiction" Facebook page and also link it back to the Library website. A Pinterest page or other social bookmarking page would be useful as well. This page could bookmark webpages and images of pertinent adult fiction or literary webpages such as goodreads and novelist.
Information/Reference: This is perhaps the area where Manly Library could make the most use of Web 2.0 technology. By utilising a wide range of social media applications, Manly Library could become a leading institution for local information and community networking on the Northern Beaches. I would suggest a multi-faceted campaign which would inlcude a dedicated Facebook page, a Twitter feed, a seperate Flickr account, a YouTube Channel and a blog. These applications would all be closely linked, perhaps under one specific title such as "Manly Library Community Information and News". The network would address a wide range of information, news and events pertaining not only to Manly Library but to the wider Northern Beaches community. The possibilities are literally endless. The content could feature interviews, reviews, news, art and culture, local history and educational materials - just to name a few. The benefits of a campaign such as this would be multi-dimensional: it would provide a valuable service to the local community and would also increase the value that Manly Library has to the local community. This, as a result, could create more funding and business opportunities for the library and local government.
Some examples of best practice libraries:
- The State Library of NSW: uses a wide range of Web 2.0 technologies. Uses professionally presented social media pages such as facebook, twitter, instagram, flickr, blogs, podcasts and pinterest and all are linked to the main webpage. Link: http://www.sl.nsw.gov.au/
- New York Public Library: one would expect a strong social media/web 2.0 presence for an operation as large as this and this is certainly the case. The New York Public Library utilises blogs, facebook, twitter, youtube, instagram, tumblr and podcasts. Link: https://www.nypl.org/
- The Boston Public Library: makes excellent use of web 2.0 applications. They use facebook, twitter, instagram, flickr, youtube and pinterest as well as blogs. The Boston Public Library also uses an online catalogue where users can tag, comment, review, rate, and add other content to any item. This is perhaps the best example of Web 2.0 technology use by a library that I have seen, so far. Link: http://www.bpl.org/contact/socialmedia.htm